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ABOUT US

JAMUN is a collective of co-conspirators, an ensemble of visual storytellers who strive to create brilliant images of concepts and ideas. Jamun was born as a collective in 2011, but we have been creators for years before that. We look at life around us as a tangled web of intertwined tales, and try to tell these stories in beautiful ways.

We are DIGITAL filmmakers, exploring and embracing new tools of creation that technology is empowering us with, while preserving the romance of film making. Jamun believes in the collaborative spirit of film making, and is driven by inter-disciplinarian thought.

Creating unique visual narratives for inspiring concepts and people drives us, and we see every project as an opportunity to create something extraordinary. We experiment with film styles and techniques in order to give each film the most suitable treatment. Our body of work is diverse, including socially engaged advocacy campaigns, music videos, brand films and advertising, and we are keen to explore other forms.

OUR VISION

We are obsessed with finding the truth in the story or brief so that we can align our creative tools and energies to building a film that is honest and works for the client as well for our aesthetics. In our years together have, a distinctive style has emerged that is fluid, beautiful and subtle, which is constantly evolving and adapting itself to the project at hand. 

We’ve learnt to focus on the central message of a story, and mould a captivating narrative around it, to make the films engaging and lingeringly memorable. Our understanding of the internet and social media space as it is today has taught us to be honest, empathetic and to appeal to the mind and the gut at the same time.

Ayesha & Udayan @ Work

Ayesha & Udayan @ Work

AYESHA SOOD | DIRECTOR

Ayesha Sood is a filmmaker, photographer, music connoisseur, independent thinker, and a food enthusiast based in New Delhi. She has been generating independent and commissioned projects for film and TV for over 10 years. Starting her film career in the Art Department under the guidance of Aradhana Seth, Production Designer, till date she has worked with renowned Directors like, Deepa Mehta, Pankaj Butalia, Mira Nair, Rahul Bose, Daisy Von Mayer, and Farhan Akhtar. She has developed her craft as a filmmaker by working on both Independent and Commercial cinema as well as short and long form documentaries.

Along with being a Director, Ayesha is also a photographer and DSLR cinematographer. She wrote, directed and produced her own independent short film “The Cherry On Top” which has received acclaimed reviews and has been the official selection at film festivals in France, Brazil, Portugal, Spain, Italy, US and the UK. Music has always inspired Ayesha’s creative process and as a trained musician, her relationship with music is constantly evolving. Her role as the Director for Season Two of The Dewarists (a music documentary featuring some of India’s finest artists on Star World and 2012 bronze Cannes winner) gave her the perfect opportunity to merge her two passions: music and visuals. Her current work at Jamun involves her conceptualising and directing various projects.

 

At our Studio in Hauz Khas Village 

At our Studio in Hauz Khas Village 

UDAYAN BAIJAL | PRODUCER 

Udayan Baijal is a producer at Jamun with a background in international feature films, documentaries and commercials.  At Jamun, Udayan is working towards developing original cross-media content, tools and business models for filmmakers and digital artists. He has worked as first assistant director on international films including Kathryn Bigelow's Zero Dark 30, Christopher Nolan's Batman – The Dark Knight Rises, John Madden's The Best Exotic Marigold Hotel and Mira Nair's The Reluctant Fundamentalist. Udayan worked as the Visual Effects Assistant Director on the India leg of Ang Lee's Life of Pi. He has also worked in post production as an assistant editor on Slumdog Millionaire in London and in digital distribution at Emerging Pictures, New York. While at Emerging, Udayan developed a keen interest in alternative distribution and marketing strategies for independent content.

Udayan holds a Bachelors degree in History from St Stephen’s College, Delhi University and a Masters in Mass Communication from A.J.K. M.C.R.C, Jamia Millia Islamia University. In May 2007 Udayan was awarded the prestigious INLAKS Scholarship to train in digital film distribution and post production with leading film companies and filmmakers in New York & London.

 

Behind the scenes for SOFY's #imnotdown

Behind the scenes for SOFY's #imnotdown

REECHA UPADHYAY | PARTNER 

Reecha has spent the last decade working on human rights policy and advocacy at the global and local levels. She has worked for the United Nations Development Programme on conflict and disaster prevention and recovery in New York, Geneva, South Sudan and New Delhi. She has also worked with a number of local NGOs in New York, Thailand, Nepal and India.  She has developed and implemented global advocacy campaigns like the Stop Rape Now campaign to end sexual violence.   Reecha has developed content and communication strategies for human rights, environment justice, labor rights and peace and security issues.  She holds a Master’s degree in International Affairs from the New School University in New York.

 

ANUKRITI BAHUGUNA | ASSOCIATE PRODUCER

Anukriti Bahuguna

Anukriti Bahuguna

Anukriti, a Social Media Communications postgraduate from Sophia’s College for Women, holds keen interest for contemporary media and culture. Taking on various roles, her key role at Jamun is to ideate and research in the pre-production phase and on shoots she serves the role of an AD.

Her wide spectrum interests range from Miley Cyrus to Nicholas Wending Refn, a die hard fan of Game of Thrones as well as Girls, she is the ever updating encyclopedia to the current popular culture.  

 

 VATSALA SHARMA | ASSISTANT ART DIRECTOR

Vatsala Sharma

Vatsala Sharma

Vatsala, currently a postgraduate student of Arts and Aesthetics at Jawaharlal Nehru University, divides her time between working at Jamun and attending lectures at the university. Her key role at Jamun is ideating and researching on various projects in the pre-production phase, and taking on the role of set dresser when on shoots. 

She is interested in all forms of visual art, from illustrations, theatre and performance to film.